15 years Smoothline
A look back

Over the last 15 years, Smoothline has passed through several phases, starting with the two founding physicians working in a subleased hair salon one day a week to its present-day team of seven physicians over three sites in Switzerland and Germany.


Photo of the shop window of the first Smoothline practice on Kirchgasse with the year 2007 as a graphic in the foreground.

Smoothline in Kirchgasse

In the early days, botulinum toxin wrinkle treatments and fillers were offered on Mondays only (the hairdressers' day off) at the hair salon in Kirchgasse. But soaring demand soon necessitated a move to new premises.


Smoothline moves to Bahnhofplatz

Just a few months after it opened, the opportunity arose to relocate the clinic to Bahnhofplatz, where its growing numbers of customers could be treated throughout the week.

Photo of the reception room of the Smoothline practice at Bahnhofplatz in Zurich with the year 2008 as a graphic in the foreground.

Photo of the waiting lounge of the Smoothline practice in Munich with the year 2011 as a graphic in the foreground.

Smoothline in Munich

The concept soon expanded across the border to Germany with the opening of a second location, Smoothline Munich.


Opening of the Winterthur clinic

We also expanded within Switzerland with a location in Winterthur where our customers from north-east Switzerland could be treated.

Photo of the reception desk of the Smoothline practice in Winterthur with the year 2015 as a graphic in the foreground.

Photo of the reception desk of the Smoothline practice after the move to Bahnhofstrasse with the year 2018 as a graphic in the foreground.

Relocation to Bahnhofstrasse in Zurich

Since 2018, Smoothline has been located at Bahnhofstrasse 84 in a spacious clinic spread over two floors, with four treatment rooms and its own CoolSculpting zone.


Smoothline Zurich gets a makeover

After 13 years it was time to give Smoothline a fresh new look – a rebranding gave both the brand and the clinic a more fashionable appearance.

Photo of the reception desk of the Smoothline practice after the redesign of the logo with the year 2020 as a graphic in the foreground.

Customer testimonials

They've been with us from the beginning and have remained loyal customers to this day: Jacqueline, Bea O., Peter, Sascha C., Matthias S., and Renato reveal all about why they are still so devoted to Smoothline.


Media reports

The opening of a walk-in clinic offering 30-minute wrinkle treatments created a media buzz at the time.